Step 1 – Take The Knowledge To Them
First: Be Flabbergasted At How Few Strong Female Role Models There Are In The National Curriculum
Second: Find 10 Schools Across London And Take JWT’s Industry Leading Female Tribes Content To Them
Third: Set Them All A Challenge Based Around Role Models And Advertising
Fourth: Invite All The Winners Into The Agency For A Day Of Education, Empowerment And Entertainment
Step 2 – Really Challenge Them
First: Invite 40 Year 10s Into Your Agency And Deliver Presentations From Senior Staff, And One-on-one Mentoring With Inspirational Female Staff
Second: Split Them Into Teams And Give Them A Mentor To Work With
Third: Set Them A Live Client Brief And Give Them Two Hours To Answer It
Fourth: Let Them Present This To A Panel Of Judges, Including The Client
Finally: Pick A Winner And Give Them A Prize
Kitty, 15, Student At Wimbledon High School
“I Loved Learning How To Approach A Brief With A Team And More About How Advertising Works. But What Was Amazing Was To See All The Female Role Models. All Our Classes At School Were Very Male Dominated – Even The Media Theorists Are Male Dominated, And There Was Definitely Not Enough Female Representation.”
Julia Kibela, Subject Coordinator, Media Studies At Petchey Academy
“Young Tribes Really Gave Them An Understanding Of What It’s Like To Work In A Business And Showed Them That Jobs Can Actually Be Fun. They Will Definitely Take What They Have Learned Back To Their School And It Will Give Them So Much Confidence. These Sorts Of Days Are Invaluable To Students.”
By using a binaural microphone and giving 360 headphones to every audience member we created a totally unique sound experience.
Based around a recording of the history of recorded voice, an actor (vala in game of thrones) delivered a monologue telling the story of these recordings from 1880 to present day.
As she spoke and the recordings played the sound moved around the audiences’ heads – so when they heard Neil Armstrong’s famous line, it came from the roof of the famous theatre.
Working with the JWT trends team we inserted a question about whether people had ever had a sexual fantasy about their voice assistant.
This creation of this news hook drove blanket national coverage
50+ pieces of national, consumers and tech coverage including Mail Online, Marie Claire, Business Insider and Dazed
100+ pieces of coverage in total
Significantly changed JWT’s reputation making it the leader in the burgeoning voice tech debate