Speakeasy Launch Event At Bafta - Making Sound a 360 Degree Masterpiece
By using a binaural microphone and giving 360 headphones to every audience member we created a totally unique sound experience.
Based around a recording of the history of recorded voice, an actor (vala in game of thrones) delivered a monologue telling the story of these recordings from 1880 to present day.
As she spoke and the recordings played the sound moved around the audiences’ heads – so when they heard Neil Armstrong’s famous line, it came from the roof of the famous theatre.
SpeakEasy research
Using one little sexual question to drive massive national coverage
Working with the JWT trends team we inserted a question about whether people had ever had a sexual fantasy about their voice assistant.
- 26% said they had
This creation of this news hook drove blanket national coverage
Results
50+ pieces of national, consumers and tech coverage including Mail Online, Marie Claire, Business Insider and Dazed
100+ pieces of coverage in total
Significantly changed JWT’s reputation making it the leader in the burgeoning voice tech debate
